Boost your online business for Christmas!

After making six online purchases I came back to write this blog. I’ve just spent more money for the Christmas than I did on Black Friday!

There’s no surprise why people are crazy about online shopping for the Christmas- the weather is cold outside, your Christmas gift list is still on your desk and there are only 3 days left before Christmas! What’re you waiting for?

Now, finding the perfect gift online making it easier for customers to shop in a quicker more streamlined manner, and it allows people to avoid crowds that look like this:

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With 95% of Americans observing Christmas and buying gifts, it’s no wonder that holiday shopping accounts for over $3 trillion in revenue every year. As such, the Christmas season is the ideal opportunity to optimize your business and maximize profits.

1. Special deals are the must!

Special deals are great especially during Christmas season.When people are already out shopping, having something extra to draw people into your store will help boost your holiday success. Consider offering last-minute sales to draw shoppers into your store, and offer discounts for their next purchase to help bring them back. Give online deals to your virtual shoppers is also critical to customer satisfaction to have a detailed website that quickly compels the buyer to make a purchase and close the sale.  Online shopping provides many alternatives and product choices making completion fierce.  The online market is anyone’s game, making it critical for digital marketers to do everything in their power to attract the right consumer.

For the online shoppers, here’s a great video for you to learn how to find great deals:

Top 5 Websites To Find The CHEAPEST Online Shopping Deals

 

2. Offer gift set products! 

There’s no arguing that gift sets are the savers of men shoppers who are having headache of choosing gifts for their girlfriends! And gift set makes a product a real ” gift”! Almost every cosmetic companies are providing online special gift sets for Christmas.

Here’s the video of showing how Sephora attract customers by providing gift sets:

“SEPHORA HOLIDAY GIFT SETS HAUL | SNEAK PEEK 2016”

3. Use your social media! 

Remember, always make your marketing campaigns easy to share, either by word of mouth or social media.Social media is all a-twitter with holiday promotions, holiday party selfies and businesses competing for your business and spreading holiday joy! The social media world can become a very noisy place during the holidays, but there are a few ways you can ensure your business can stay ahead of the crowd like using holiday trending hashtags or share trending contents that shows your brand is in-the-know when it comes to what people are talking about.

4. Pre-Christmas delivery guarantee!

There is nothing worse to kill the holiday spirit like the panic of last minute shopping.If customers can’t get their orders before Christmas, everything will be meaningless!

Here’s the video of “Shopping online for Christmas? Here are the deadlines you need to know about!”

 

5. Run a SEO Audit!

You’re almost done! For the last thing you should remember is to run an SEO audit on your site so you can pick up on any problems that you might not know about yet.

An audit will uncover problems and point out areas you could stand to improve on in the SEO department.

You can check out Search Engine People’s SEO Audit Tool here. Then lay out this info and a calendar side by side so you can plan out when and how you’ll get each of these problem areas fixed next year.

Here’s the video showing us the five things we should really be looking into when formulating our SEO strategy:

“A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday”

 

At last, here’s the incentive for my visitors: read through these articles to learn about many of the methods for marketing on ” merry christmas card greetings” and “cart and browser abandonment “campaigns you can implement in plenty of time for Christmas.

Marry Christmas!

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Reap the Benefits from Co- marketing

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Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work.

Co-marketing helps brands build a new audience, and get a new type of content in front of their audience. The most common form of co-marketing is for two companies who have similar audiences to work together on a piece of content, and promote that content to both audiences.

Here’s a good example for co- marketing of Starbucks and Pokemon Go:

http://adage.com/article/mobile-apps/starbucks-announces-pokemon-drink/307091/

Starbucks and Pokémon are working together to promote one another through technology and local community: Starbucks and Pokémon.

More than 7,800 Starbucks locations in the U.S. on Thursday became either PokéStops or Gyms, locations where players of the augmented-reality app game Pokémon Go can collect virtual Pokémon creatures or train them. With that came the new Pokémon Go Frappuccino blended beverage.

The Pokémon Go drink is a vanilla bean Frappuccino blended with raspberry syrup and dried blackberries, then topped with whipped cream.

“Starbucks has played an important role in creating welcoming places for people to come together for refreshment and social engagement,” said John Hanke, the CEO of Niantic, the company that developed the Pokémon Go app, in a statement. “The physical locations component of the collaboration is important to us as we look for ways to use technology to encourage exploration, exercise and real world social interaction, and Starbucks’ footprint throughout the U.S. provides an awesome platform.”

Representatives from Starbucks, Niantic, and Pokemon declined to discuss the terms of the deal.

The Pokémon deal with Starbucks follows the announcement of a pact with Sprint, which said Wednesday that it would introduce game integrations at more than more than 10,500 Sprint, Boost Mobile and Sprint at RadioShack stores in the U.S. Players will be able to collect in-game items, including Poké Balls and Eggs, to help them advance in the game, according to a press release. “We expect a huge uptick in traffic,” Sprint CEO Marcelo Claure told Cnet.com.

Improve Your Email Marketing Performance

There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.

Here are some insights from Jonathan Long, the Founder of Market Domination Media about how do you improve your email marketing performance to take full advantage of one of the most effective forms of online marketing:

1. Scrub and verify your email list regularly.

“When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labeled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list,” said John Rampton, founder of Due.

Related: 6 Reasons Your Email Marketing Efforts Are Not Effective

2. Personalize the email to each recipient.

“Think of how many promotional emails you receive every single day — the people on your list are no different. You need to understand that even if someone opens your email, they will most likely delete it before scrolling down unless you grab their attention. Personalizing the beginning with a simple, ‘Hi [recipient’s first name],’ can help to engage the reader enough to get them to at least begin to read your offer,” Matt Behnke, CEO of Orthotic Shop, says.

3. Use emojis in your subject line.

“Emojis are everywhere. They are a fun and effective way to communicate. Look at the last text message conversation on your phone and see how many emojis were used. Your email is going to be surrounded by several more in the inboxes of your recipients. Using emojis in the subject line is a great way to stand out, often pulling a much higher open rate when split-tested against an identical subject line, minus the emojis,” said Aaron Minc, founder of Defamation Removal Law.

4. Test multiple deployment times.

“The worst thing you can do is send off an email to your list and just assume everyone is going to read it. You should constantly be experimenting with different deployment times. Start broad, sending the message to half of your list early in the morning and then to the remainder in the evening. From there, see what one had the stronger metrics and then start to experiment with closer deployment intervals. For example, if your evening open rates were significantly higher, break your next email into several different times in the evening to find your best-performing time,” said Jim Rafferty, CEO of Wabash Power.

5. Build a double opt-in list.

“Many people shy away from building a double opt-in list because they assume the extra step might act as repellant, resulting in a smaller list. A smaller list that is more responsive to your emails is a much more valuable asset than a huge list that never opens your emails. If someone takes the time to opt-in to your list that means they are genuinely interested in what you have to offer,” said Richard Celler, managing partner of Richard Celler Legal, P.A.

Related Offer: Get a 60-day free trial to email marketing platform Constant Contact.

6. Segment your email list.

“Segmenting your email list will help you achieve more favorable open rates and click-through rates. By sending messages to targeted groups within your list, your audience finds your message more relevant, which ultimately provides you with better results. Every list has subscribers who are interested in different types of offers — coupons, news or special events — segmenting allows you to give your subscribers what they want,” said Elena Eroshkina, CEO of Boston Executive Limo Service.

7. Use a custom responsive email template.

“The majority of your subscribers are going to be opening your emails on their mobile devices, so it’s important that you use a newsletter template that’s responsive. If you use a service like Mailchimp, their templates are responsive and deliver your message perfectly across all devices and screen sizes. Take it a step further and have a custom template designed so your emails are branded and stand out. The cost is minimal and it helps to give your email marketing effort a much more professional look,” said Ron Rudzin, CEO of Loom & Leaf.

Related: 7 Statistics That Prove Email Marketing Isn’t Dead

8. Have one clear call-to-action per email.

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,” said Trevor Nace, CEO of PC Login Online.

About the author: Jonathan Long is the founder of Market Domination Media®, an online marketing consulting firm, and co-founder of consumer product Sexy Smile Kit™.

Here’s the video of how to begin with your email marketing:

5 Steps to Start Email Marketing

 

You may check out this video for more detailed learning:

25 Email Marketing Tips And Tricks For Beginners 2016

Marketing genius upon Christmas time

2016 Christmas is coming, along with it is the annual shopping season. Almost every companies are launching their Christmas champions to attract customers. Let’s take a look at those genius ones.

Japan set to receive amazing ribbon bow Coca-Cola bottles for Christmas this year

Christmas Coca-Cola Bottle!

If you want to create your own Coca-Cola bow-bottle, then be sure to get one quick, they’re a limited-time product only. Though the bow is intended to make the Coke into a fun present to give to friends, you’re more than welcome to chug it down after giving it to your best friend: yourself.

Burberry 2016 Christmas Advert The Tale of Thomas Burberry

BURBERRY is marking Christmas this year with a special short film celebrating the life of its founder, Thomas Burberry, starring Sienna Miller, Lily James, Domhnall Gleeson and Dominic West.

The Tale of Thomas Burberry – Burberry Festive Film 2016

 

Cleverly, the makers have only told the very beginning of the Burberry story, meaning there’s plenty of room for sequels. The next one could chronicle a more contemporary period in the brand’s history – say, 2001, with a man wearing a Burberry cap mugging an old lady for her Nokia 3310.

BOUND TO MAKE YOU SMILE- John Lewis Christmas advert 2016

John Lewis Christmas Advert 2016 – #BusterTheBoxer

The advert – considered by many to mark the start of Christmas shopping season in the UK – begins with a dad carrying out last-minute assembly of his daughter’s secret showstopper present on Christmas Eve as she bounces excitedly on the sofa.

In anyways, a great ad should go beyond the rationality and human concern should be also reflected in it.

Be the president or else a advertising guy

“Be the president or else a advertising guy” —— Franklin D. Roosevelt

The key of winning the president election for a candidate is to touch his/ her people by his/ her ” believes”and use the believe to lead the people. The “believes” will be spread out and remembered by people- actually the whole procedure has no fundamental differences with branding.

Hillary’s running for president because everyday Americans need a champion—and she wants to be that champion. Watch her announcement video to kick off the campaign.  http://hillaryclinton.com/join/

Source: https://www.youtube.com/watch?v=0uY7gLZDmn4

Champion of Hillary Clinton

The key words in this champion are mother, family, same-sex marriage,  working-class people, small start- up business owners, retirements…

It’s a very smart way to use new forms of media in presidential champion. By the year of 2016, the number of millennial is about one- third of America demography.  Social media is the most popular and most effective way of getting young generation’s attentions.

No matter who will be the president at last, this fierce competition is releasing a signal that internet, big data and social media is changing the way of doing marketing in nowadays. To compete in president election or compete in marketing, the key is to find your target marketing and arouse their resonance.

Trends of social marketing

Integrated social solutions 

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Marketing will be cross-boundary and integrated in the future, the strategy will be integral. This is also why strategy will be more important in the future- because future world will be a integrated world.

Remarkable Experience

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There is a very popular insight in nowadays marketing: all marketing should consider the theory of “Sharing Economy”- like what Uber and Airbnb are doing. That means future marketing should emphasize remarkable experience.

Segmentation

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No matter if you’re working on social group or doing social marketing, or any other kinds of marketing, you all need to be more precise, more vertical thinking, and having more features for customer segmentation. So the using of big data would also be considered to be included in it.

Technology

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The develop of technology, the rise of new tech, are always the most powerful driving force of the develop of a certain industry.

Socialbusiness solutions

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Socialization can be very helpful when it comes with business. And it can also bring business value to companies and their brands.

Want to market yourself? Here are five books for you!

You want start to learn how to market yourself but have no idea where to start from? Why not try to start from reading these fantastic books!

 

1. Marketers are Liars

by Seth Godin

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The author raised the argument of “ Marketing is storytelling”.

To be a great marketer, first you need to be a great storyteller. Which also means that you need to move your customer by impressive stories.

Here are the quotes from the book:

Here are the questions I hope you’ll ask (your boss, your colleagues, and your clients) after you’ve read this book:

‘What’s your story?’ ‘Will the people who need to hear this story believe it?’

‘Is it true?’

The books has a bunch of real cases and skills of storytelling. Here are the smartest ways for marketers to promote their brands.

 

2. Start with Why: 

How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

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The topic sentence of the book:” Why’ is the thing that inspires us and inspires those around us.”

Sinek states in his book that the most inspirit brands and leaders, the most powerful marketing platforms, are send the same message to people: Start with “why“.

Besides, Sinek also explained in his book that why people would be deeply influenced by the “why” theory, how to find your own” why” and how to deliver the “why” effectively.

3. Marketing: A Love Story: How to Matter to Your Customers

by Bernadette Jiwa

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This book gives readers a new perspective that it is better to become an important friend of your customer by helping them solve their real problems rather than just focus on promotion and publishing your brand.

The book contains with warm stories and sincere advices. It’s a book that worth to keep.

4. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley

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This is a book of funny examples in marketing.

From human brain’s reactions when they’ve seen the products’ prices to the body languages when people decided their purchases, this book provided new concepts of marketing in scientific ways.

”This book explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. ” 

5. What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

by Ben Zoldan

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The book emphasized the importance of  making emotion connections with customers, and provided related advices.

“Your clients are not thinking machines. [They] are feeling machines who think.”

Besides, the book has also emphasized the importance of storytelling, and gave real cases for some known brands.

Rethinking Marketing by reading three books

Modern marketing is no longer just about how to position brands, it’s now about how to re-build companies. The traditional ways of marketing comes with paid media can not solve the key problems of brand building. In fact, even though most marketers are spending huge amount of money on advertising, the authors of the following books still think it would probably be consequences if those advertising made any efforts.

The key of solving those problems is to rethink the companies of the brands.

 

1, We First: How Brands and Consumers Use Social Media to Build a Better World

Simon Mainwaring

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“Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”–Charlene Li, author of Open Leadership and Founder of Altimeter Group

Simon re-thinked about how companies can make better effects on solving world- wide problems. The topic includes to donate to charities, environmentalism and sustainable development.

2,Brand Relevance: Making Competitors Irrelevant

David A. Aaker

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The author of this book investigated why some brands’ performance could be better than the average. Many cases and experiences are concluded in this book. Besides, this book has also mentioned those elements which could improve brand relevance.

According to this book, “Brand relevance is a threat as well as an opportunity to firms facing dynamic markets. Aaker shows how to avoid having a brand go into decline because people no longer consider it relevant.

Brands that can create and manage new categories or subcategories making competitors irrelevant will prosper while others will be mired in debilitating marketplace battles or will be losing relevance and market position.”

 

3,The Thank You Economy

Gary Vaynerchuk

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Gary Vaynerchuk’s <The Thank You Economy> can never be a dull book- since the author is a superstar who has his own social media. His tweet, account ID @garyee, has almost a million of fans.

“Filled with Vaynerchuk’s irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.”—–from the back cover of the book.

The authors of these recommend books all blames that marketers pay too much attention in short- term benefits, therefore scarified long- term benefits. This is common since rebuild a brand needs time and courages, in most circumstances, it needs a huge amount of investment.