online marketing – Fiona on Marketing

After making six online purchases I came back to write this blog. I’ve just spent more money for the Christmas than I did on Black Friday!

There’s no surprise why people are crazy about online shopping for the Christmas- the weather is cold outside, your Christmas gift list is still on your desk and there are only 3 days left before Christmas! What’re you waiting for?

Now, finding the perfect gift online making it easier for customers to shop in a quicker more streamlined manner, and it allows people to avoid crowds that look like this:

With 95% of Americans observing Christmas and buying gifts, it’s no wonder that holiday shopping accounts for over $3 trillion in revenue every year. As such, the Christmas season is the ideal opportunity to optimize your business and maximize profits.

1. Special deals are the must!

Special deals are great especially during Christmas season.When people are already out shopping, having something extra to draw people into your store will help boost your holiday success. Consider offering last-minute sales to draw shoppers into your store, and offer discounts for their next purchase to help bring them back. Give online deals to your virtual shoppers is also critical to customer satisfaction to have a detailed website that quickly compels the buyer to make a purchase and close the sale. Online shopping provides many alternatives and product choices making completion fierce. The online market is anyone’s game, making it critical for digital marketers to do everything in their power to attract the right consumer.

For the online shoppers, here’s a great video for you to learn how to find great deals:

Top 5 Websites To Find The CHEAPEST Online Shopping Deals

2. Offer gift set products!

There’s no arguing that gift sets are the savers of men shoppers who are having headache of choosing gifts for their girlfriends! And gift set makes a product a real ” gift”! Almost every cosmetic companies are providing online special gift sets for Christmas.

Here’s the video of showing how Sephora attract customers by providing gift sets:

“SEPHORA HOLIDAY GIFT SETS HAUL | SNEAK PEEK 2016”

3. Use your social media!

Remember, always make your marketing campaigns easy to share, either by word of mouth or social media.Social media is all a-twitter with holiday promotions, holiday party selfies and businesses competing for your business and spreading holiday joy! The social media world can become a very noisy place during the holidays, but there are a few ways you can ensure your business can stay ahead of the crowd like using holiday trending hashtags or share trending contents that shows your brand is in-the-know when it comes to what people are talking about.

4. Pre-Christmas delivery guarantee!

There is nothing worse to kill the holiday spirit like the panic of last minute shopping.If customers can’t get their orders before Christmas, everything will be meaningless!

Here’s the video of “Shopping online for Christmas? Here are the deadlines you need to know about!”

5. Run a SEO Audit!

You’re almost done! For the last thing you should remember is to run an SEO audit on your site so you can pick up on any problems that you might not know about yet.

An audit will uncover problems and point out areas you could stand to improve on in the SEO department.

You can check out Search Engine People’s SEO Audit Tool here. Then lay out this info and a calendar side by side so you can plan out when and how you’ll get each of these problem areas fixed next year.

Here’s the video showing us the five things we should really be looking into when formulating our SEO strategy:

“A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday”

At last, here’s the incentive for my visitors: read through these articles to learn about many of the methods for marketing on ” merry christmas card greetings” and “cart and browser abandonment “campaigns you can implement in plenty of time for Christmas.

Marry Christmas!

There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.

Here are some insights from Jonathan Long, the Founder of Market Domination Media about how do you improve your email marketing performance to take full advantage of one of the most effective forms of online marketing:

1. Scrub and verify your email list regularly.

“When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labeled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list,” said John Rampton, founder of Due.

2. Personalize the email to each recipient.

“Think of how many promotional emails you receive every single day — the people on your list are no different. You need to understand that even if someone opens your email, they will most likely delete it before scrolling down unless you grab their attention. Personalizing the beginning with a simple, ‘Hi [recipient’s first name],’ can help to engage the reader enough to get them to at least begin to read your offer,” Matt Behnke, CEO of Orthotic Shop, says.

3. Use emojis in your subject line.

“Emojis are everywhere. They are a fun and effective way to communicate. Look at the last text message conversation on your phone and see how many emojis were used. Your email is going to be surrounded by several more in the inboxes of your recipients. Using emojis in the subject line is a great way to stand out, often pulling a much higher open rate when split-tested against an identical subject line, minus the emojis,” said Aaron Minc, founder of Defamation Removal Law.

4. Test multiple deployment times.

“The worst thing you can do is send off an email to your list and just assume everyone is going to read it. You should constantly be experimenting with different deployment times. Start broad, sending the message to half of your list early in the morning and then to the remainder in the evening. From there, see what one had the stronger metrics and then start to experiment with closer deployment intervals. For example, if your evening open rates were significantly higher, break your next email into several different times in the evening to find your best-performing time,” said Jim Rafferty, CEO of Wabash Power.

5. Build a double opt-in list.

“Many people shy away from building a double opt-in list because they assume the extra step might act as repellant, resulting in a smaller list. A smaller list that is more responsive to your emails is a much more valuable asset than a huge list that never opens your emails. If someone takes the time to opt-in to your list that means they are genuinely interested in what you have to offer,” said Richard Celler, managing partner of Richard Celler Legal, P.A.

6. Segment your email list.

“Segmenting your email list will help you achieve more favorable open rates and click-through rates. By sending messages to targeted groups within your list, your audience finds your message more relevant, which ultimately provides you with better results. Every list has subscribers who are interested in different types of offers — coupons, news or special events — segmenting allows you to give your subscribers what they want,” said Elena Eroshkina, CEO of Boston Executive Limo Service.

7. Use a custom responsive email template.

“The majority of your subscribers are going to be opening your emails on their mobile devices, so it’s important that you use a newsletter template that’s responsive. If you use a service like Mailchimp, their templates are responsive and deliver your message perfectly across all devices and screen sizes. Take it a step further and have a custom template designed so your emails are branded and stand out. The cost is minimal and it helps to give your email marketing effort a much more professional look,” said Ron Rudzin, CEO of Loom & Leaf.

8. Have one clear call-to-action per email.

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,” said Trevor Nace, CEO of PC Login Online.

About the author: Jonathan Long is the founder of Market Domination Media®, an online marketing consulting firm, and co-founder of consumer product Sexy Smile Kit™.

Here’s the video of how to begin with your email marketing:

5 Steps to Start Email Marketing